New Category Entrant
THE ICEFLOW FLIP STRAW COLLECTION
New Product development that established entry into the high growth Hydrate category segment. By the end of 2023 this will be Stanley’s 2nd highest selling franchise and ranked within the top 5 styles on NPD Group data. To create a more sustainable product, the IceFlow Series also uses recycled plastics sourced from discarded fishing nets, sparing our waters of plastic waste.
Press
Introducing the Stanley IceFlow Flip Straw Collection
Personal style meets personal hydration goals. Introducing the IceFlow™ Flip Straw Collection. Keep your beverage ice cold to the last drop.